What is Search Engine Optimisation? |
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| Search Engine Optimisation is the process where we take your website and either add to it or modifiy it making it more "Search Engine Friendly". This will make your site rank much higher and therefore appear higher up in the Search Engines for your products and services. |
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Why do I need it? |
Lets face it in todays world if you yet to have a Web Site represneting your company your probably feeling a little left out. Most Businesses today have some form of web presence to at least give current or prospective customers basic details like their location on contact numbers. This has made our lives as consumners so much easier, we just type in the business we are looking for and up comes their contact details.
Theres the key phrase "we just type in the business", but where do we type this in ?
Well origianlly folks where typing your business name or product into either the White or Yellow Pages online. Not anymore and even though every day you get advertisments for the latest "local directory" of businesses prospective customers arn't using these either. You know what they are using because it is what you use.
Search Engines!
Thats right the majority of new business is found from Search Engines and in Australia the most popular Search Engine is Google.
So even though your company may have a Web Site with the servies you provide and how one can receive them, this is really no good if no one knows your web site and your company exists. This is where our Search Engine Optimisation service can help you. |
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What does it involve? |
We will analyse your business, find out what your key attributes or products are and then tailor a marketing campaign around these. Once we have found these items we need to turn them into the current most popular "keywords" or phrases on the Internet. to do this we have developed software tools over the years which can tell use exactly what the current trends are in keyword searches. We can determine how many times a keyword phrase is being search for every day and we will use this data to produce the underlying paramters for your new campaign.
Once we have the direction of your campagin underway we will modify and add to your current sie relevent information to reflect our new direction. This will take a week or two to perfect.
Once you have a new "Search Engine Friendly" site we wil produce a sitemap that we can then submit and have verified by the major Search Engines. This wil instruct them to reindex your site with all the new changes.
Whilst these changes are taking place we will also be adding new links to your site from some of our peers and aother site relevent to your industry. These will not only increase the exposure to your site from outside of the search engines but will also start to increase your "Page Rank" which is vital to your succes.
After your site has been reindex and has settled down we will analyse all the new traffic that comes to your site. We will mainly be checking where the traffic is comming from, what keywords where used to get them there and most importantly did it follow through to a sale. Armed with this information we can spend the next few months tidying up and tweaking the site to provide the maximum leverage possible from it. |
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How much will it cost? |
Although there is a lot of time and effort that is required for each campaign to be succsessful we have designed our pricing matrix to be at a point where we think that this service will pay for itself very quickly once completed. You can find our current prcie list on our
Your website has now complete its "Search Engine Optimisation" phase. You may no be interested in - |
